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skills/pest-analysis/SKILL.md

pest-analysis

Analyze external macro factors:

npx skills add https://github.com/flpbalada/fb-skills --skill pest-analysis
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Skill Docs

Analyze external macro factors:

  • Political
  • Economic
  • Social
  • Technological

When to Use

  • Market entry
  • Product strategy
  • Business direction change
  • Annual planning
  • Competitive positioning
  • External risk review

Goal

Find external opportunities and threats. Prioritize by likelihood and impact. Turn findings into actions.

Ask First

Ask only missing questions:

  • What decision will this inform?
  • What industry and geography?
  • What time horizon?

Rules

  • Be specific to industry and geography.
  • Use current evidence when possible.
  • Include opportunities and threats.
  • Prioritize top factors.
  • Link each major factor to action.
  • Review every 6-12 months or after major change.

Flow

  1. Define decision, scope, geography, horizon.
  2. Identify 3-5 factors per category.
  3. Classify as opportunity, threat, or both.
  4. Estimate likelihood and impact.
  5. Prioritize top 5-10 factors.
  6. Create response actions.
  7. Set owners, deadlines, review date.

Category Prompts

  • Political: regulation, policy, tax, trade, privacy, labor.
  • Economic: inflation, rates, budgets, income, hiring, demand.
  • Social: demographics, values, lifestyle, education, culture.
  • Technological: AI, automation, platforms, security, data.

Output

## PEST Analysis

Decision: [decision]
Scope: [industry, geography, horizon]

Top factors:
- [category] [factor]: [opportunity/threat], likelihood [H/M/L], impact [H/M/L]

Actions:
- [factor]: [response], owner [name], due [date]

Review:
- Next review: [date]

Checks

  • Factors are not generic.
  • Evidence is current enough.
  • Top risks and opportunities are ranked.
  • Actions are concrete.
  • Owner and review date exist.